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"Miscellaneous" category posts:
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Localization-friendly web design
When it comes to designing your website and you already know that you would like to market to non-English speakers, it is important to keep localization in mind in the web design stage. As a translation [...] post
Universal Spanish Translations
We are often asked to provide Spanish translations that can be used worldwide. Some may call this “Neutral Spanish” or “International Spanish” or “Global Spanish”. Of course, we work with translators who have lots of [...] post
Lack of translation causes outrage?
When asked “why translate?”, the standard answers include to provide better customer service, because people prefer to read information in their own language, and people’s native language is best suited to bring important information across. [...] post
Not Just Words – It’s a Cultural Revolution
Your intern, co-worker or employee speaks and writes another language fluently. Can that person translate your materials? They probably can. The real question is can they LOCALIZE your materials? Translation turns words from one language [...] post
Is U.S. Spanish real?
You may have heard that “a language is a dialect with an army and navy,” a quip attributed to Max Weinreich. U.S. Spanish – the specific variety of Spanish spoken in the United States – [...] post
Learning from the Oneida
The other day, I listened to Wisconsin Public Radio and heard a gentleman from the Oneida nation talking about his people’s history. The Oneida are a prominent Native American tribe in Wisconsin. I was hardly [...] post
2017 Global Communications Conference
The Geo Group is holding a complimentary one-day conference for global communicators. Wisconsin business professionals share their advice in a speaker and roundtable environment. Bring your biggest challenges to share. SESSIONS: October 11, 2017 [...] post
Linguistic diversity in the U.S.
The United States is known as a melting pot of people and ethnicities. It is also a melting pot of languages. People living here speak over 350 languages at home. Product marketers therefore rightfully wonder [...] post
