Speaking the Language of Business

Educational Resource Center

Webinars Whitepapers

The Geo Group is a Gold Sponsor of the Northeast Wisconsin ATD Chapter September Educational Workshop

Associated Center - 433 Main Street - Green Bay, WI

To establish real credibility and demonstrate value, learning and development professionals need to measure whether or not participants actually applied what they learned once back on the job (Level 3 evaluation), and show evidence of Level 4 business results.

Yet according to an ASTD research study, only 55% of organizations evaluate some learning programs at Level 3 and an even smaller 37% of organizations evaluate some programs at Level 4. This raises the question: "If conducting Level 3 and Level 4 evaluations is critical to establishing credibility and demonstrating value, how come so few organizations are doing it?" The unfortunate answer is that most L&D professionals are not savvy in the art and science of creating Level 3 and Level 4 evaluations nor do they have much experience doing it.

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