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Written by Georgia Roeming
Do you remember Garth Brooks, country singer sensation; the final episode of the television drama, Dallas; Kristi Yamaguchi, U.S. Figure Skating Champion? If you do, your memory is taking you back to 1991 which also saw the birth of The Geo Group as a video production company in Madison, Wisconsin.
“Lingua Franca” is neither an insult nor is it a Spanish phrase. It’s actually an Italian phrase for “Frankish Language”. The term has its origins from before the crusades when the Arabic culture referred to all Europeans as “Franks”. According to the website wikipedia.com, a “Lingua Franca” is any language (constructed or natural) used as a means of communication between two parties that do not speak the same language. A “Lingua Franca” would be a third language that both parties know how to speak. In most cases, this third language is also known as a “vehicular” language. That is because the language acts as a transport through the communications of these two disparate parties using a common tool. “Lingua Francas” have been used throughout the ages in the dominant tongues’ global trade, industry, technology, science, art and literature, and philosophical societies.
Out of all the translation agencies located in Madison, WI and the surrounding areas, The Geo Group Corporation seems to be the only one who offers valuable content on their website. If one does a search on Google for “translations, Madison, Wi” there are a handful of locally owned agencies that come back as results (The Geo Group Corporation being # 1). Following the links to each of the other agencies reveals that they are similar in their simplistic designs and lack of depth. Depth refers to the amount of levels of information available on a website. When considering what value content is, think beyond a blog or news feed. Not one of the other agencies offer educational content such as webinars or whitepapers. In contrast, The Geo Group Corporation does. While there aren’t many of these educational items on our site, the handful that are have proven to be very beneficial to our potential and current clients. More are slated to be produced and posted for 2011.
Written by Tim Kaney; Website, Design, and Marketing Specialist.
So you think you can get away with not translating your product or service? That’s fine, if you don’t want to grow your business. I know that it is important to tighten your company’s proverbial “belt” during these hard economic times. You can turn your gaze inward and decide where to hack and slash to save money and cut spending. But that is only a temporary fix that can lead to long-term problems.
Written by Tim Kaney, Design, Website, and Marketing Specialist.
This week’s blog post has nothing to do with translation. I am taking this opportunity to clear up some confusion. Since the debut of our new website in February of this year, we have gotten a lot of misdirected traffic. There are several ways we became aware of this, all of which are irrelevant. What is important for our visitors to know is one thing: The Geo Group Corporation IS NOT the same as The Geo Group Inc.
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