Written by Tim Kaney of The Geo Group Corporation
Dear (Insert Marketing Professional Name Here),
Posts Tagged ‘Importance of Translation’
Its Alive! Multicultural Marketing in America.
Tuesday, November 15th, 2011
Top 10 Things to Translate in 2011
Monday, January 10th, 2011Top 10 Things to Translate in 2011
All of these things are assumed to be thought of AFTER you have decided where you want to market your business, service, product, etc. and after you have decided on the languages needed.
Business Cards
Promotional Material
Brochure/Flier
“Lingua Franca” is not a Spanish Insult
Saturday, January 1st, 2011“Lingua Franca” is neither an insult nor is it a Spanish phrase. It’s actually an Italian phrase for “Frankish Language”. The term has its origins from before the crusades when the Arabic culture referred to all Europeans as “Franks”. According to the website wikipedia.com, a “Lingua Franca” is any language (constructed or natural) used as a means of communication between two parties that do not speak the same language. A “Lingua Franca” would be a third language that both parties know how to speak. In most cases, this third language is also known as a “vehicular” language. That is because the language acts as a transport through the communications of these two disparate parties using a common tool. “Lingua Francas” have been used throughout the ages in the dominant tongues’ global trade, industry, technology, science, art and literature, and philosophical societies.
Tips for Packaging and Sending Files to be Translated – Part 2
Monday, November 29th, 2010Written by Tim Kaney of The Geo Group Corporation
Languages of the World – Part 5
Monday, October 25th, 2010Part 5 of 6 in a blog series this week that will cover all the countries of the world and the dominant languages within those countries. In this 5th post, we have 41 countries ranging from Oman to Sudan. All of these numbers and facts can be attributed to research done in the CIA’s World Factbook. This data is meant to improve identifying and selecting target languages when considering a geographical area to market/translate into. Please note: This list is in no way meant to be an exporting destination guide as not all listed countries are cleared by The U.S. Government for international trade.
Languages of the World – Part 4
Saturday, October 16th, 2010Part 4 of 6 in a blog series this week that will cover all the countries of the world and the dominant languages within those countries. In this 4th post, we have 41 countries ranging from Lesotho to Norway. All of these numbers and facts can be attributed to research done in the CIA’s World Factbook. This data is meant to improve identifying and selecting target languages when considering a geographical area to market/translate into. Please note: This list is in no way meant to be an exporting destination guide as not all listed countries are cleared by The U.S. Government for international trade.
Why Is Translation Important?
Saturday, September 4th, 2010Written by Tim Kaney; Website, Design, and Marketing Specialist.
So you think you can get away with not translating your product or service? That’s fine, if you don’t want to grow your business. I know that it is important to tighten your company’s proverbial “belt” during these hard economic times. You can turn your gaze inward and decide where to hack and slash to save money and cut spending. But that is only a temporary fix that can lead to long-term problems.
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