Speaking the Language of Business

Geo Group Articles

2015 Global Communications Conference: Doug Lawrence

Tuesday, September 1st, 2015

Don’t Be Average Be International!

Utilizing the Internet is the easiest and most cost effective media that can be used to increase international revenues, but a lot of corporations do not know where to start or how to use it to its full potential. Doug Lawrence helps companies understand their web presence in all its forms, including search engine optimization, across domestic and international markets.

2015 Global Communications Conference: Localization Trends

Tuesday, July 28th, 2015

5th Annual

Don’t miss the complimentary Geo Group Global Communications Conference on October 7th. Industry speakers will explore trends in localizing websites, mobile apps, print and video. Learn how a localized website is the easiest and most effective medium to grow international revenues from our International Keynote Speaker Doug Lawrence.

Geo Translation Manager Takes to the Road

Monday, July 20th, 2015

July 20, 2015

With technology changing at lightning speed, project managers need to keep up or be left on the proverbial roadside. It can be confusing to choose from the array of available tools, as well as know the best ones to help get the job done with the least amount of effort and best outcome for the whole team.

Localization is an inventive principle

Friday, March 20th, 2015

When Gendrich Altshuller analyzed thousands of patents, he noticed that many inventions involved disrupting the uniformity of some quality of an object such that parts of the object can fulfill different and useful functions. Thus, besides chopping things into pieces (principle 1: segmentation) and pulling some pieces out (principle 2: extraction), objects or parts of objects are modified in or for certain situations. He called this third principle “local quality” – probably because the word for this particular activity had not been invented yet or had at least not been popularized. From today’s vantage point, it is fairly clear that he meant: localization.

Portuguese Spelling Intiative Part 2

Thursday, January 15th, 2015

Summary of Major Changes
Brazilian Portuguese
An estimated 0.5% of the Brazilian Portuguese lexicon is affected by the spelling reform. The major changes are as follows:
1. Removal of accents that indicate pronunciation
2. Removal of hyphens in compound words
3. Standardization of hyphen use in prefixes
a. Hyphen is used when the second element starts with an “h”
b. Hyphen is not used when the prefix ends with a vowel and is followed by a different vowel or a consonant other than “r” or “s”

Iberian Portuguese (Portuguese for Portugal/European Portuguese)

There are significantly more changes for Iberian Portuguese, as the reform aligns the languages closer to the current Brazilian dialect. The major changes are as follows:
1. Addition of the letters k, w, and y to the Portuguese alphabet
2. Omission of all mute consonants
3. Standardization of the capitalization of months, seasons, and orientation which are to be lower-case when written within a sentence
4. Removal of accents that indicate pronunciation
5. Removal of accents used solely to distinguish between different words that would otherwise be spelt the same
6. Removal of hyphens in compound words
7. Standardization of hyphen use in prefixes
a. Hyphen is used when the second element starts with an “h”
b. Hyphen is not used when the prefix ends with a vowel and is followed by a different vowel or a consonant other than “r” or “s”

Portuguese Spelling Initiative Part 1

Thursday, January 15th, 2015

On January 1, 2009, all eight Portuguese-speaking countries signed the 1990 Orthographic Agreement, which implements new standardized spelling rules to unify Brazilian and Iberian Portuguese. The goal of the reform is to improve technology-based research, standardize legal documents, and increase global markets particularly for film and book production. The countries were given a six-year transition period, ending in December 2014, to implement the new spelling and grammar rules in schools and governments.

Executive Q&A: Georgia Roeming’s Geo Group translates for some of Wisconsin’s biggest companies

Friday, January 9th, 2015

Probably the most high-stakes, with a hint of cloak-and-dagger, interpreting assignment that Georgia Roeming’s Madison-based translation services company ever received took place a year ago in March, when Roeming took a call one Friday from an executive at BP Amoco.

BP, one of the world’s biggest international oil and gas companies, wanted to bring Roeming and some of her simultaneous interpretation equipment to its U.S. headquarters in Houston, for a series of meetings with Russian business people who spoke no English.

The Geo Global Communications Conference was a HUGE success!

Monday, November 24th, 2014

The Geo Global Communications Conference was a HUGE success! Thank you to all who participated. We have gathered your input and are looking forward to next year’s conference. Here are some of the survey responses:

“It was nice to take a break from business, and learn about the translation industry”

Registration Now Open

Monday, July 28th, 2014

October 29, 2014

The Geo Group is a Gold Sponsor of the Northeast Wisconsin ATD Chapter September Educational Workshop

Tuesday, June 24th, 2014

Associated Center – 433 Main Street – Green Bay, WI

To establish real credibility and demonstrate value, learning and development professionals need to measure whether or not participants actually applied what they learned once back on the job (Level 3 evaluation), and show evidence of Level 4 business results.

Yet according to an ASTD research study, only 55% of organizations evaluate some learning programs at Level 3 and an even smaller 37% of organizations evaluate some programs at Level 4. This raises the question: “If conducting Level 3 and Level 4 evaluations is critical to establishing credibility and demonstrating value, how come so few organizations are doing it?” The unfortunate answer is that most L&D professionals are not savvy in the art and science of creating Level 3 and Level 4 evaluations nor do they have much experience doing it.